Grosvenor Britain & Ireland (Grosvenor) has installed a new urban garden on its London estate in Pimlico Road, Belgravia in central London.
The ‘parklet’ sits outside the Daylesford Organic farmshop at 44b Pimlico Road and is designed by Belgravia-based architects Map Projects. The parklet is maintained by Daylesford Organic and includes seating for passers-by. It has become a popular Pimlico Road meeting place, inspiring people to grow their own gardens and learn about food provenance.
It is Belgravia’s second parklet, following an installation by Grosvenor in nearby Ebury Street in 2014. Parklets are part of Grosvenor’s efforts to create a greener estate, contributing to a sustainable ecosystem. Grosvenor recently joined the Wild West End initiative, bringing together major landowners to create a constellation of green spaces across the West End. Grosvenor also aims to enhance Pimlico Road as an independent design and shopping district, while retaining the unique character of the area for retailers, residents and visitors.
Will Bax, Director, Placemaking, Grosvenor Britain & Ireland said, “Green space and well designed public areas are integral to making places more attractive to visit, work and live. This new parklet enhances Pimlico Road’s reputation as a great place and we are very pleased to have worked alongside our tenant Daylesford, involving the local community in growing fresh food.”
Carole Bamford, Founder of Daylesford Organic said, “Knowing the provenance of food is hugely important to us. We hope our community in Pimlico enjoys connecting with this food growing demonstration, as a small corner of Daylesford market garden comes to the centre of London.”
44b Pimlico Road